Our talented product research team improved our client’s ability to win more sales by conducting research and analysis of their competitors’ companies and products.
The team conducted thorough analysis of each competing product’s features, strengths and weaknesses, delving deeper to map out and understand the company structure behind each product.
Our analysis mastery.
- The team performed in-depth analysis on products offered by our client’s 3 closest competitors. Using fundamental product management principles, the team was able to reverse engineer the product strategy of each competitor, generating deep insights on their main weaknesses compared to our client’s product.
- The team then analysed the GTM strategy, team structure and capabilities to build comprehensive profiles on each competitor.
Outcomes, delivered.
The insights generated by this research and analysis allowed our client to understand their competitors’ products and strategies in greater detail than previously thought possible. This has allowed them to make improvements to their product value proposition and strategy, increasing their success rate in the competitive bidding process to win more sales.
Want to know more? Call our team on (08) 6146 4446 or email info@vgtech.com.au for an obligation free consultation.
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